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U.S. Senator Susan Collins Joins Netflix CEO At Portland, Maine Hub Opening

PORTLAND, Maine – August 14, 2006 – Netflix Inc. (Nasdaq: NFLX), the world’s largest online DVD movie rental service, celebrated the opening of its Portland, Maine distribution center on Tuesday, August 15 at a unique ribbon cutting ceremony featuring Netflix co-founder, chairman and CEO Reed Hastings and U.S. Senator Susan Collins (R-Maine).   Following their remarks outside the Netflix distribution center, also known as a “hub,” at 125 John Roberts Road, #17, South Portland, Hastings and Sen. Collins cut a long strand of the iconic Netflix red envelopes using a Hollywood-style clapboard as scissors.    By opening a hub in Maine, Netflix will decrease the DVD shipping times to its members in the Pine Tree State.  Prior to the Portland hub opening, Maine residents received their DVDs from Netflix’s Worcester, Mass. hub.    Nationwide, more than 90 percent of Netflix’s 5.2 million members receive their DVDs generally within one business day.  Fast delivery is one of the many attributes that Netflix members say they enjoy about the service -- and a key reason that the company has doubled its subscriber base in 18 months.  The Company forecasts 6.3 million members by the end of 2006 and 20 million members by 2010-2012.    About Netflix Netflix, Inc. (Nasdaq: NFLX) is the world's largest online movie rental service, providing more than five million subscribers access to more than 65,000 DVD titles. The company offers a variety of subscription plans, starting at $5.99 a month. There are no due dates, no late fees and no shipping fees. DVDs are delivered for free by the USPS from regional shipping centers located throughout the United States. Netflix can reach more than 90 percent of its subscribers with generally one business-day delivery. Netflix offers personalized movie recommendations to its members and has more than one billion movie ratings. Netflix also allows members to share and recommend movies to one another through its FriendsSM feature. For more information, visit www.netflix.com.